Marketing with Near Field Communications (NFC)

Transforming the Retail Consumer Experience with Near Field Communications (NFC)


Rapidly approaching mainstream use, NFC-enabled technology offers benefits for both customers and retailers. While beacon technology remains popular among retailers, NFC has emerged as another valuable tool for gathering customer insights and transforming the shopping experience.
By embedding shelf tags, packages or products with NFC chips, retailers enable one-way or two-way communication between those items and customers’ NFC-capable smartphones. Unlike beacons, which push information to shoppers via Bluetooth, NFC technology allows customers to decide how and when to interact with a store’s smart packaging or displays. That’s because customers must hold their phone within just a few centimeters of the chip to activate the transfer. Near field communication (NFC) is capable of two-way communication, so payment (a debit and credit) for example, or even in medicine (a tag in your skin could send vital signs to your smartphone), and it works only at short distances. NFC can be used more basically, to simply transmit set information to a phone or tablet. Radio frequency identification (RFID) has been around for years, the tags only transmit information, to an RFID reader (an NFC enabled phone or tablet). These tags have been traditionally used in stock control.


Transforming the Sports and Events Experience with Near Field Communications (NFC)

The use of NFC communication is finding extensive application in the world of sports. Companies, such as major athletic clothing brands, are embedding tags to make smart footwear and apparel. They are even embedding NFC tags in soccer balls. They can use the same process to authenticate and verify that the apparel is not a “knock off” item. Sporting venues and national ticket sellers are using the technology to streamline the stadium entrances and expedite concessions processing. Sports memorabilia collecting is a tremendous market plagued by fraud and counterfeiting. Athletic teams are employing the technology to enhance the fan experience. By tapping their phone to a tag in a shoe or shirt they can see statistics of the player or associate the memorabilia, to the event, to the player, or to the actual play. Adidas has developed an app to interact with runners to help the runner with their training and improve the equipment they are using. As an added benefit, Adidas receives data feedback about the performance of their product.

Matrics2’s RNID technology associated with the NSA proven one-time keypad authentication system will raise the current activities to another level. Matrics2’s process will eliminate counterfeiting. It will guarantee authenticity of the item. The data collected is verified as genuine, and it is stored in the users’ secure database for deep learning.
                         Transforming the Government Experience with Near Field Communications (NFC)

The government at the national, state and local levels is a massive market opportunity for IoT and Matrics2 technology.  At every level and in every department, the government can benefit from the technology of Matrics2.  Major technological advances have prompted innovation in the private sector—How is government similarly adapting to this change?

  1. Regulation: The government is responsible for setting the rules.  They should be fair and enforceable.  The IoT enables the government to enforce the regulations by giving real time feedback to the activities it is regulating.  However, there must be security and privacy.  Matrics 2’s system resolves these issues with one-time single key pad encryption and random number ID’s. The technology is used by the NSA for their own internal security.
  1. The “digital citizen”:  The government has a very large responsibility knowing where its citizens are and what they are doing.  This brings up the issues of privacy. Matrics2’s unique ID and one-time single keypad encryption enables the government to improve end to end public service along with its own improved efficiency delivery with unique digital identity (think RNID).  Unique digital identifiers will open the door to integrated data for each citizen across the board with every government interaction.  Just think of the number of times a citizen must interact with government agencies at every level (drivers licenses, social security numbers, medical insurance, passports, entry access, etc.). The greatest benefit from the Matrics2 system is that it guarantees privacy so that the “big brother is watching” syndrome is eliminated.
  1. At the Department of Defense (DoD), identity management is critical, and the DoD has set a high priority for authentication of its networks.  They live in a mobile environment and must assure that the persons using the network are verified and authentic. Matrics2’s system does this.
  1. As we saw in the 2016 election, voter registration and election verification are fundamental to our democracy.  The election may or may not have been manipulated by foreign entities.  The threat is still there for it to happen. With digital citizens and unique RNID’s on every ballot, the ballot and the voter can be validated and authenticated by the Matrics2's TAPs.
  1. Cybercrime, malware, ransomware attacks etc., are a huge threat to the infrastructure of the government.  Citizens, government agencies, and personnel alike are skeptical about the security of the system.  There are many things that the hackers can affect that can cause a calamity.  When the Matrics2 system is deploy with local devices, the sceptics can begin to rest a little easier.
        Transforming your Groceries / Food & Beverage Experience with Near Field Communications (NFC)
               
Cashierless Shopping With 'tap to go' Technology Is Coming To More Grocery Stores

Shopper Ela Ustel walks through the Amazon Go store in Seattle, Washington. After more than a year in beta Amazon opened the cashierless store to the public. (Photo by Stephen Brashear/Getty Images)

NFC is revolutionizing every aspect of the food, beverage and grocery market.  Amazon and Ahold Delhaize are moving to automated checkout.  Waiting in line will be a thing of the past.  However, all items will require a unique identification in order to accomplish complete automated checkout. Matrics2 random number ID technology is the solution.

The chain supply and replenishment activities in the store will be far more efficient. But that is just the beginning.  Matrics2’s NFC technology will enable the store on a local level and the national brands on a national level to interact securely, privately, and directly with the customer.  This enables the implementation of virtual couponing on site.  The customer can inquire and download information about products, contents, and expiration dates with just a tap.  Shelf talkers can give instant feedback to the national brands to offer incentives to buy.

In addition, the technology will eliminate counterfeiting.  One example is the case of wine collector Rudy Kurniawan who mixed and sold fraudulent bottles of vintage wine as much as $550M. Counterfeit wine is pervasive — with an estimated $3B market. And for every dollar of fake wine sold, premium wine brands are losing business. Matrics2 secures the food supply with the one time secure keypad encryption and RNID TAPs on every bottle.

Transforming the Brick and Mortar Experience with Near Field Communications (NFC)

Brick and Mortar businesses are companies that have a physical presence in a building and offer a face to face customer experience.  Brick and Mortar retailers offer an experience that is hard to replicate online, such as the personal touch, product demos, a guided selling process.  However, today, Brick and Mortars are combating a rising trend of on-line shopping especially among Millennials.  As brick-and-mortar retail seeks to maintain profitability, many stores are trimming staff, making it more challenging to provide the personal service key to the retail shopping experience. A “virtual salesperson” can help fill this void, delivering product information at the point of sale when it’s needed.  The Brick and Mortar store can employ Matrics2’s secured data delivery system using RNIDs and one-time keypad encryption for tap and go payment systems, point of sale virtual couponing and discounts, and on-site promotions using smart signage to broaden their relationship with their customers.  In addition, the Matrics2 system eliminates counterfeiting and warrantee fraud.

 
Transforming the  Pharmaceutical / Healthcare Experience with Near Field Communications (NFC)


          The Anatomy of Smart Pharmaceutical : IoT Connected NFC Tags for Patient Engagement & Protection
Image


Today, NFC technology is deployed in every aspect of pharmaceutical, medical device, and healthcare industries. By tapping the product package with an NFC-enabled Smart Phone, people can use smart IoT-connected NFC tags, to access everything from authenticity checks to dosing information, diagnostic tools, and supply chain details.  The applications in pharmaceutical and healthcare are large and varied.  NFC is growing rapidly with compound annual growth rate of 37% between 2015 and 2020, according to a report from IDTechEx.

Authentication, tamper detection, patient and equipment safety, and educational information are major benefits, but the potential to personalize consumer/product interaction is particularly advantageous for pharmaceuticals.  NFC-enabled pharmaceutical products provide item-level product verification in near-real time (anti-counterfeiting) anywhere and at any time where Smart Phones and Internet access are available.

The costs of services and drugs are forefront in the news.  Cost control from payers and even government is a constant pressure on the industry. In 2002, Matrics, located in Columbia MD, was the first company to bring RFID tracking of pharmaceuticals to the market.  Purdue Pharmaceuticals led the way with Matrics UHF technology.  Matrics2 Near Field Communication (NFC) technology transforms all connected healthcare solutions.  It combines unprecedented security, with efficiency and low cost. It affords privacy yet facilitates two-way communication between the pharmaceutical companies and their customers.

Transforming the Consumer-Packaged Goods (CPG) Experience with Near Field Communications (NFC)

CPG companies are manufacturing the products sold to and that sit on the shelves of retail stores.  Matrics2’s patented RNID unique identification system can play an enormous role not only in the chain supply to get the product to the shelf, but how the product is perceived, promoted, and purchased.  The key to the CPG’s success is connecting with the customer.  One tap of a smartphone to a smart package can provide the customer and the seller a wealth of information.  A unique ID associated with  the CPG’s product  enabled by the Matrics2 system affords direct communication that is verified and authentic, yet each participant has individual privacy.  The system allows the customer direct point of purchase couponing and discounting.  It enables the CPG to encourage cross merchandising, upscale selling and reorders.  The security designed into the system will assist in warranty administration, as well as, eliminate counterfeiting.